O’Trafford Dental Specialists

Dentistry Websites • Boston, MA

Project Overview:

Moving from Newton to Boston, “Newton Periodontics” wanted to start a new identity and change their name to “O’Trafford Dental Specialists.” The owner of the practice is a dedicated fan of Manchester United, so he wanted to incorporate his passion for the team and their home stadium, Old Trafford, into their new name and identity. In keeping with this passion, we formed a new logo with the colors of Manchester United. The logo includes a banner with two teeth shown as the tails of the banner. An unconventional name, color scheme and logo for a dental practice was a great way to stand out among the generic brand identity of many of their competitors. We created a tagline of “Restoring Your Oral Health is Our Goal” with the idea of tying in a the soccer aspect and their mission to bring their clients to great oral health.