When Klostermann Electric came to ONE MARK, they had a lack of consistency across the board. One of the most noticeable things was that they had a few different logos seen on different mediums, such as their website, company vans and business cards. It was vital that they formed one strong logo that stood out and appeared on all of their marketing materials, so we created the logo you see on their website. We utilized the prongs of a plug to form the arms of the “E” for “Electric” in the whitespace, and placed the “K” for “Klostermann” on the left-side to complete the form of the “E”. Overall, the tagline we formed, “The Power of Excellence,” really portrayed the heart and soul of Klostermann Electric and helped to set the stage for the website.