Sports Websites • Westford, MA
JJA Sports asked us to refresh their brand with a new website, logo and color palette, representing their expertise in athletic field and facility design with a clean approach that balanced both professionalism and fun. They had an uncommon request to make their new website particularly unique: to make the homepage a “forward motion” scrolling experience, mimicking the movement of being on an athletic field. We playfully updated their language, as well.
In establishing their new brand design, we created a new logo and chose a new primary color. We avoided the use of red, as it is overused in the sports industry, and went with a saturated “grassy green” that felt both energetic and relevant to the nature of their company.
Per their request, the website featured a lateral scrolling experience on the homepage both initiated by the scroll wheel or an animated button that slides in and on the right side of every slide. The site incorporates athletic wordplay in the headings, like “Experts in the Field” and “We’re with you from Start to Finish.”