Software Websites • Boston, MA
Bluum Technologies is a bluetooth technology company that brings digital web metrics, such as customer behavior, to the physical retail space. Although a majority of the beta platform was built out, it lacked an intuitive design. Since the website relied on displaying data and data visualizations, Bluum wanted the site to be as fluid as possible, so they came to ONE MARK.
Since primarily retail managers would be using the platform, ONE MARK created a more corporate but approachable brand, utilizing shades of blue for the accent colors and white space for cleanness and usability. ONE MARK kept the existing content but redesigned the internal pages of the platform, creating a more intuitive UI to improve the user experience.
- Brand Development
- UX + UI Design